Fool me once, shame on you. Fool me twice, shame on Wolverine.

Apple.com/trailers has an internet trailer for X-Men Origins: Wolverine and it basically looks a lot like the past trailers except this time they thought it was a good idea to let Will.I.Am speak. The film also relies, yet again, on the almost comical money shot of Wolverine flying towards a helicopter and latching on for dear life. On one hand, I'm happy that they don't show us too much footage but they should have found a better selling point than that ridiculous moment. If that's the best they have to offer, I can't imagine it's going to be good. After all, with a baker's dozen worth of new mutants or younger version of familiar X-Men, it's not like this film is going to have any story or character development to lean on if the action scenes disappoint.

All in all, the film looks like it will be as bad as X3 yet I'm still going to go see it. Can I really complain about the marketing era of Hollywood when I keep falling for it; going to franchises that I have no faith in just to pass the time? What will it take for me to give up on the X-Men franchise?

Are there any films that get you ready and willing to throw 12 bucks down the drain? A sequel that you'd go to see even if you knew it was going to be lackluster? I spared myself the mistake of seeing Spiderman 3 or Superman Returns but there's something about the Wolverine character. If I was a bigger Jim Jarmusch fan I could at least go to see his new film, "The Limits of Control" first but I'm not a huge fan.  Who knows, maybe something else will strike me fancy or I'll decide to actually start reading something.